The 25 Sonic restaurants in the Acadiana area are serving a Ragin' Cajuns burger that includes a mixture of spices and ingredients. That's not unusual, of course, but it's what's on top that is most impressive.
The 25 Sonic restaurants in the Acadiana area are serving a Ragin' Cajuns burger that includes a mixture of spices and ingredients. That's not unusual, of course, but it's what's on top that is most impressive. The bun carries the "Louisiana's Ragin' Cajuns" logo, in full color, the fleur de lis and the words right there and easily readable. And it's edible, too. Local Sonic spokesman Gary Wilkerson, president of Kergan Brothers - which owns 54 restaurants in Louisiana - believes the imprinting of an edible logo on a hamburger bun is a first in the U.S. "So it's not just a shameless burger promotion," says Wilkerson, who worked for a decade in sports at a Lafayette television station. "We've been trying to find a good fit for a sponsorship for years, and now we've found it. We've seen the edible logo on things like desserts, but as far as we know it's never been on a hamburger bun." The burger features other south Louisiana staples, including a Tabasco brand spicy mayonnaise and a side packet of Tony Chachere's Creole seasoning. Fried and grilled onions and pepper jack cheese give the burger enough of a kick to please even the spice-spoiled South Louisiana palates. "Every year we get requests for use of the Ragin' Cajun trademark, but this is the most unique opportunity we've had," says Cajun head coach Mark Hudsepth.