The practice has been well-documented by mainstream media: Unscrupulous “entrepreneurs” peddling everything from miracle cures to apocalypse-survival kits buy access to the mailing lists of conservative media outlets like the Hayride in order to reach paranoid, gullible people who really do believe Obama is going to declare martial law, take our guns and march us before a FEMA death panel. McKay in this case serves as a middle man and emails his subscribers directly, urging them to read the enclosed message from one of the Hayride’s “important sponsors.”
Click here to read the latest on McKay at CenLamar.
By the way, The Independent staff is not immune to McKay’s chicanery. Here’s a screen grab of a staff member’s email trash folder sorted by sender: