One of the big unanswered questions from the governor’s race can now be answered. The Fund For Louisiana’s Future, a super PAC supporting U.S. Sen. David Vitter’s campaign, started laying down television buys last week and is already on the air.
The initial buy included television and broadcast and will help the super PAC eventually build toward an expected $2 million media budget between Aug. 28 and the primary election on Oct. 24 — or roughly $250,000 per week on average.
It represents the kickoff of what could be the largest TV buy from any single entity so far this cycle. Super PACs are allowed to raise unlimited amounts of money.
“You’re really going to stand out with that kind of investment,” said Eric Morgan, the managing partner of the New Orleans-based Morgan & Co., a media planning and buying agency not involved with the current statewide election cycle. “The fact that others will be running on television at the same time will not diminish it. This is a big amount and something we do not see that often for just a two-month period. It’s not earth-shattering, but it is enough to adequately cover the entire Louisiana market.”