March 7, 2017 02:34 PM

Image courtesy Lyft

The dominant app-powered ride sharing company Uber will soon have direct competition in Lafayette.

Lyft notified potential drivers in its system on March 2 that it intends to enter the Lafayette market. Based on the company’s aggressive rollout into new cities thus far this year, Lyft’s Lafayette launch appears set for April. Lyft currently offers service in New Orleans and entered the Baton Rouge market in February as part of a 40-city expansion announced in January.

Lafayette does not appear on the 50-city expansion list announced in February, but the driver notification puts the company on a path for an April launch here.

Mary Caroline Pruitt of Lyft was coy about the firm’s intentions.

“We’ve been exploring driver interest in the area, but have no plans to share at this time,” Pruitt tells ABiz in an email. “We look forward to continuing our rapid growth across the country, and are optimistic that we’ll be able to bring Lyft to Lafayette soon.”

Both Uber and Lyft are headquartered in San Francisco.

Read more about the impact of Lyft and its plans to capitalize on a series of gaffes and missteps that have plagued Uber over the first two months of 2017 in the March-April issue of ABiz, due on newsstands and direct-mailed to key executives March 15.

Read the Flipping Paper!

While the members of this diverse group of Acadiana women can’t all say they were firsts, each of them has contributed to our community in ways too countless to capture in 500-word profiles ...