CNBC is reporting that the Saints top the list of teams that sold the most licensed product in the league. As Super Bowl XLIV champs, the Saints have already earned the title of best team in the NFL. Now, in the the all-important open market election, where votes are cast with each dollar spent on team caps and player jerseys, the Saints can also lay claim to being the NFL's most popular team, at least as far as team merchandising goes. CNBC is reporting that the Saints top the list of teams that sold the most licensed product in the league on NFLshop.com for the most recent fiscal year, which runs from April 1, 2009 to March 31, 2010. It was the first time in franchise history the team had ever ranked in the top 10 in sales.
Saints merchandise was followed by the Steelers, the Cowboys and Vikings on the list. The Indianapolis Colts, the Saints Super Bowl opponents this year, ranked fifth. Brett Favre topped the list of NFL player jerseys sold, followed by the Saints' Drew Brees and the Colts' Peyton Manning.