German automaker Porsche confirms it is indeed planning to slot a smaller SUV below its successful Cayenne, but that's not the best part. We just didn't believe the speculation. First there was the highly successful Porsche Cayenne and then rampant rumor in the auto industry that a smaller SUV would follow. Now the German automaker confirms it is indeed planning to slot an SUV below Cayenne, but that's not the best part.
The working name of the new SUV is "Cajun," likely intended to go up against BMW's X3 and the Audi Q5. Though it doesn't mention pricing or when it might be released (some trade pubs are saying 2014), here's what Porsche had to say about its new SUV Monday:
Under the working name "Cajun," this efficient and sporty model will further expand the world's most successful Porsche segment in the SUV sector. In addition to the new Cayenne, which has clearly consolidated its market position as the most successful sporty SUV in the premium segment, the "Cajun" will also have a very positive impact with its typical Porsche features such as light weight, ease of handling and agility. As an attractive entry model in the Porsche world, the "Cajun" will attract new and even younger customers to the premium brand along with the Boxster, the market leader in the segment of two-seater, mid-size sports cars.
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Volkswagen acquired a 49.9 percent stake in Porsche in 2009, ending a protracted takeover battle. In 2011, VW is planning the full takeover of Porsche Holding Salzburg, a 20,000-employee juggernaut owned by the Piëch and Porsche families and Europe's biggest auto distributor, Car and Driver reported in December. Also in 2011, VW and Porsche are planning to fully integrate.