Local actor up for $1 million prize for Super Bowl

by Wynce Nolley

Lafayette native Mark St. Cyr now has a shot at the $1 million prize for the 30 second video he and his friends created for the Doritos Crash the Super Bowl contest.

Mark St. Cyr graduated from Lafayette High School in 2006

Submitted photo

Actor Mark St. Cyr now has a shot at part of the $1 million prize for the 30 second video he and his friends created for the Doritos Crash the Super Bowl commercial contest called “What Could Go Wrong?,” which is now a finalist along with nine other submissions that are set to air during Super Bowl XLIX between the Seattle Seahawks and the New England Patriots.

St. Cyr, who graduated from Lafayette High School in 2006 before attending Elon University in North Carolina for acting, starred in the video with his friend and colleague Alex Pepper, who directed the video.

“I just ended up collaborating with people from my college at Elon University and we just made it happen,” says St. Cyr. “It was almost meant to be kind of a fun way to be creative and do something productive for each other and hang out with people that I really enjoyed and it just turned into something really fantastic.”

In addition to St. Cyr and Pepper, the video features dancer Morgana Phlaum with videography from Sara Lynn Reedy and Kristen Sandler who shot the video on New York City’s scenic rooftop landscape.

“The director, Alex Pepper, is a good friend of mine and he’s been making some videos that were really inspiring to me just because he was taking matters into his own hands,” says St. Cyr of how the collaboration for the video began. “So I brought together some friends and it was mostly my relationship with Alex and how much I enjoyed being around him and how much I believe in what he does.”

St. Cyr says that Pepper, who has a background in dancing, came up with the central premise of the video and it’s defining lift at the climax of the video.

“Alex had the idea of doing the lift and creating and using the lift as humor,” says St. Cyr. “I think that’s part of what makes the video so unique is that it brings something that no one else can bring. Unless there are other dancers next year that decide they want to do a dance-oriented video it definitely brings a unique style.”

For this year’s Super Bowl, Doritos asked fans all over the country to gather their ideas and create a 30 second ad set to air during the broadcast for the Super Bowl. Fans then submitted their original Doritos commercials for the Crash the Super Bowl contest.

Out of more than 4,000 submissions, Doritos chose 10 finalists to be put up for official voting by the public. From the 10 finalists, a grand-prize winner will be selected by voters' choice, and a first-prize winner will be selected by Doritos. Both will see their ads aired during the Super Bowl broadcast. All 10 finalists will enjoy a trip to the Super Bowl, but only one will win the grand prize: $1 million and a dream job at Universal Pictures.

Voting is simple as fans can vote once per day, per device, through Wednesday, Jan. 28, by visiting CrashtheSuperBowl.Doritos.com/Finalists and selecting “What Could Go Wrong?”

The Seattle Seahawks will face off against the New England Patriots during Super Bowl XLIX, which is set for Sunday, Feb. 1, at the University of Phoenix Stadium in Glendale, Ariz.