Business News

Lafayette’s Blue Victory buys 28 Hardee’s stores in Miss., Ala.

by Leslie Turk

Local franchisee says seven more stores in the works for South Louisiana.

Blue Victory CEO Seenu Kasturi
Photo by Robin May

Lafayette-based Blue Victory Holdings and its sister company, HNI LLC, are buying 28 corporate-owned Hardee’s restaurants. Terms of the deal were not disclosed.

Six stores are located in Meridian, Miss., and 22 in Birmingham, Ala. — each generating more than $1 million in annual revenues. The takeover is expected to be effective Feb. 10.

The local buying group opened its first Lafayette Hardee's on Kaliste Saloom Road in 2013 and converted the old KFC on Ambassador Caffery Parkway near Dulles into a Hardee’s last year. Blue Victory also opened a Lake Charles Hardee's in 2014 and will soon be operating a store near the entrance of Fort Polk in Leesville, along with another seven in the pipeline for South Louisiana. In all, the company will have 32 Hardee’s and 70 total locations for all of its brands (it also owns locations of KFC, Wing Nutz, Dick's Wings, and Yobe and YSW yogurt outlets).

Blue Victory Holdings CEO Seenu Kasturi tells ABiz system-wide sales may exceed $70 million in 2015. Last year the company ranked No. 34 on ABiz’s list of the Top 50 Private Companies in the region with $53 million in 2013 revenues.

“The Hardee’s brand has been firing on all cylinders in the last several years,” Kasturi says. “We are grateful for the opportunity to grow both organically and through acquisition. The leadership at the corporate level is phenomenal and very responsive. What sets them apart is the true partnership approach that they take in working with franchisees.”