Leslie Turk

BBR Creative leaving downtown

by Leslie Turk

The award-winning marketing and advertising firm BBR Creative is relocating from downtown later this year. The 11-year-old firm, which specializes in brand building for its clients, has an office under construction in Beauregard Office Park, located on Rue Beauregard just off Kaliste Saloom Road.

BBR is currently leasing 3,200 square feet of office space at 444 Jefferson St., a building owned by Lafayette attorney Tommy Guilbeau.

BBR's new headquarters -- located in the office park that is home to several local companies including Pecot & Company Architects, the law offices of Larry Curtis and Gulf Offshore Logistics -- is 4,100 square feet. The ad agency hopes to move in this October.

"We were ready to own," says Sara Ashy, who founded BBR (which stands for blondes, brunettes and redheads) with Cathi Pavy and Cherie Hebert. Ashy says the firm, which has a staff of 13, initially tried to stay downtown but couldn't find a building that met its needs. Also, she says Go Zone incentives made it more economical to build.

BBR's partners were taken with the design and feel of Beauregard Office Park, as well as its location. "It's still in the middle of everything," Ashy notes.

Ashy says the agency will enjoy the benefits of ownership and the additional space but admits she'll miss downtown. "It's a trade-off."