State Sen. Elbert Guillory, a Republican from Opelousas, grabbed headlines around Louisiana in mid-August for his first campaign commercial as a candidate for lieutenant governor because it included a line of dialogue where the N-word was used.
Now Guillory is promoting a new web video that uses the term several times over as well as various other words that many would describe as bigoted.
The new web video, paid for by his campaign, has Guillory personally, along with others, saying the N- word eight different times in an effort to explain that it might have different meanings to various people.
In the spot Guillory also wears a wig, a cowboy hat, appears to spit on the ground and lets loose a string of racial descriptions to cover a variety of ethnicities ranging from Italian-Americans and Native Americans to those of Asian descent.
“Let’s talk and get past race,” Guillory says in the web video.
The first campaign commercial, which aired twice in the New Orleans market, featured Guillory speaking to the late Martin Luther King Jr. and then taking to the pulpit in an empty church. It also plays an alleged recording of former President Lyndon B. Johnson using the N-Word.
Baton Rouge Mayor Kip Holden, who is also running for lieutenant governor, has been highly critical of Guillory’s original commercial, resulting in a brief but very public back and forth between the men.
Among those also running for lieutenant governor are former Plaquemines Parish President Billy Nungesser and Jefferson Parish President John Young.