Lafayette-based RUSSO expanded to the Nashville, Tenn.-area on Feb. 1.
Launched in Lafayette in 2001, the local advertising and branding agency also has an office in New Orleans. Its diverse client roster includes brands like Marriott International, Copeland’s, First Bank and Trust, Double Tree Hotel, Ochsner Health System, Chuy’s Tex Mex and Lafayette General Health.
Heading up RUSSO’s Nashville office is Tennessee native Alex Scott, who has more than 20 years of experience in marketing and the hospitality industry. Scott has worked with top hoteliers, including Marriott, Hilton, and Intercontinental Hotels Group, and also served as regional manager for a global, Fortune 500 company, overseeing 15 specialty retail stores throughout middle Tennessee and Kentucky.
“The growth in Nashville has been tremendous the past few years, and with the nation starting to pay attention, it’s an exciting time to be here,” says Scott. “Nashville is also a hot bed for health care right now, and with RUSSO’s extensive work with health care and nonprofit health care brands, I feel we can really make a difference within the marketplace.”
Scott and Jaci Russo, the co-founder and CEO at RUSSO, crossed paths in 2015 after Russo spoke at the New Fuel Lines Business Conference in Nashville. Following a series of conversations, the idea of opening a RUSSO office in Nashville was born.
The new RUSSO office is located at 725 Cool Springs, Suite 600, in Franklin, Tenn.