Education

UL’s Stewart shifts focus to economic development

Endowed chair creates opportunities for marketing and hospitality professor to support regional economic development initiatives.

Dr. Geoffrey Stewart

Dr. Geoffrey Stewart was named The Moody Company/BORSF Eminent Scholar Endowed Chair in Regional Business Development at UL Lafayette’s B.I. Moody III College of Business Administration.

Stewart is now conducting applied research and scholarship to support regional economic development. He is also providing leadership in developing and maintaining relationships between regional businesses, non-profit organizations and the faculty of the Moody College of Business.

Additionally, Stewart is leading the development of a speaker series in the college and helping enhance student learning through the development of experiential/service-learning projects. He is now serving as a liaison with university outreach programs to ensure curriculum is relevant to needs of employers in the regional business community.

Stewart, an associate professor in the Department of Marketing and Hospitality, holds an undergraduate degree in business administration and a master’s in business administration from UL Lafayette and a doctorate in marketing from the University of Tennessee.

He is co-founder of the National Incident Management Systems and Advanced Technologies Institute and has led more than 50 service-learning projects with regional businesses and organizations.

His research has been focused on buyer-seller relationships and public-private collaboration. Stewart is actively engaged in research collaborations with faculty in business, engineering and computer science.

His campus leadership roles include serving as head of the Department of Marketing and Hospitality Management, as well as a member of the Student Retention Board, University Strategic Planning Committee, Honors Program Faculty Board and Athletics Committee.


In 2010, Stewart was recognized by the Marketing Management Association with the Hormel Meritorious National Teaching Award for leading student projects that assisted Delcambre following devastation caused by Hurricane Rita in 2005.

He is actively involved with the Lafayette Economic Development Authority, Professional Marketing Roundtable, One Acadiana and Acadiana Planning Commission.