Super PACs, which are a specific class of political action committees that can raise unlimited dollars, are starting to show up on television screens in Louisiana’s U.S. Senate race.
Warrior PAC, which is supporting retired Air Force Col. Rob Maness, is the most recent to air a commercial. It placed $200,000 behind its TV buy, which features a 30-second biography spot for Maness.
ESAFund, which is advocating on behalf of state Treasurer John Kennedy, was the first to go statewide with a television commercial two weeks ago.
Directed on the state level by consultant Kyle Ruckert, ESAFund dumped “six figures” into the commercial, which is another positive biography spot, this time for Kennedy.
With the treasurer personally going on the attack against Congressman Charles Boustany, R-Lafayette, recently, the spots soften the candidate’s hard edges that are showing up in media coverage right now.
How much longer both super PAC stays positive, though, is the real question.