Meredith Johnson has joined Lafayette-based Firefly Digital as director of business development, responsible for leading Firefly’s new business development efforts and expanding the firm’s portfolio of clients.
“Since we launched Firefly in 1998, the hallmark of our success has been the incredible people that work here,” Firefly Digital President and CEO Mike Spears says in a press release announcing the new hire. “Among her many capacities and strengths, Meredith brings with her an incredible energy and passion for marketing and advertising.”
Firefly provides a full spectrum of digital marketing services, a crucial resource for businesses competing in today’s constantly evolving marketplace.
Johnson most recently worked as an account executive at The Independent, a position that served as a springboard to her sales career. While at The IND, she managed more than 300 accounts in expansive industries across Acadiana.
Johnson earned a bachelor’s degree from UL Lafayette in cultural anthropology, which she believes gives her keen insight into the way people think and engage one another, an invaluable asset in understanding markets, businesses and their customers.