If you're going to be in Austin this upcoming week for South by Southwest, be sure to catch the world premiere of The Promised Land: A Swamp Pop Journey. It's a documentary that focuses on Lafayette's Lil' Band O' Gold - "8 members, 25 egos, 6 livers." You've got three chances to catch it - at the Alamo Lamar Cinema 1 on Tuesday, March 17; the Continental Club on Wednesday, March 18 (for a crawfish boil, too); and the Austin Convention Center on Thursday, March 19. For more info, check out the Web site for Room 609 Films. Also check out the trailer below: