EatLafayette takes flight

by Leslie Turk

EatLafayette has partnered with the new Fly Lafayette Club as its title sponsor.

Now in its seventh year, EatLafayette has partnered with the new Fly Lafayette Club as its title sponsor.

Fifty-seven locally owned restaurants have signed on as participants for the 2011 campaign. The EatLafayette campaign markets these locally owned restaurants as a way to drive traffic to them during a two-month period. This year the campaign runs June 20 Aug. 15.

"The new Fly Lafayette Club's contribution has helped to make EatLafayette's mission of promoting and celebrating locally-owned businesses a bigger success this year," says Gerald Breaux, executive director for the Lafayette Convention and Visitors Commission.

LCVC has been a major sponsor since the inception of the campaign seven years ago. The Lafayette tourism organization responded to restaurateur Charlie Goodson's idea that locally owned restaurants could join together to create a marketing campaign that promotes patronage of local eateries.

"We know that our restaurants and their cuisine are what makes Acadiana an area full of flavor unlike most regions of the U.S.," said Breaux. "Charlie inspired our commitment, and it did not take long for the list of restaurants to grow along with the number of sponsors." (Read more about Lafayette being named a finalist in Rand McNally's "Best Food" and "Most Fun" categories here.)

The Fly Lafayette Club launched a few weeks ago as a way of thanking flyers for choosing the Lafayette Regional Airport. Members of the club can enter to win rewards from the club's sponsors including free meals, services, Fly Lafayette Club merchandise, gift certificates and free parking. Winners are chosen each month from the members who fly through the airport.

In addition to financial support, the Fly Lafayette Club is helping to promote EatLafayette with banners in the airport and by handing out brochures to travelers as they leave paid parking lots.

Interested flyers can sign up to be a member at the Lafayette Regional Airport here.

EatLafayette is also sponsored by Louisiana Pick Your Passion, Townsquare Media, Cox, KADN Fox 15, KLFY TV10, The Independent, Travel Machine, Atmos Energy, AT&T and Louisiana Gold.

For more information, contact LCVC at (337) 232-3737 or visit EatLafayette here.